Ez1 Realty is now Crossroads Real Estate LLC
After years of planning and a lot of lessons over the years, I decided to take the next and final step in my carrier in Real Estate. I started my own company calling it Crossroads Real Estate. Why Crossroads Real Estate? I prefer the country flavor of Real Estate. I prefer to specialize in the country setting. I like to look for estates with homes, land, and extra buildings. After long thought and consideration, I decided to leave the foreclosure industry behind. There is too much competition in the foreclosure market. For the most part, high numbers of foreclosures are in the past. That boat has sailed. Many of the investors who made a fortune in the foreclosure arena are shifting gears into the ugly house side of Real Estate. Searching far and wide for Sellers who need to, or want to sell quick and cheap.
One surprise during this transition was the cost of insurance, which has increased more than 400% over the past few years. Why? Mostly because of lawsuits in the foreclosure industry. Remodeling completed with less than industry standards is one reason. Another major reason for the price increase is the moldy flip scenario we have seen. Correct me if I’m wrong, but aren’t both of those ethics violations? Maybe they have been able to skirt the law, but as Real Estate professionals, we should be guided by our code of ethics, and our own moral standards. Hence, the creation of Crossroads Real Estate. To maintain the quality of ethics I am comfortable with, I have no other choice but to step out on my own.
Crossroads Real Estate still has the same network of professionals and service you have come to expect with Ez1 Realty. I still work with the same Lenders, Inspectors, Title Companies, and other professionals to bring you the same quality service you expect. We are all independent contractors working together to ease the process of your home sale and purchase.
Being independent puts me in control of all the expenses involved. No more spending thousands on Internet campaigns, email campaigns no one reads, and other media with constantly rising costs. In hindsight, this is the perfect time to take control of the situation and do what few people have the guts to do, market yourself the old fashion way with outstanding service, fair prices, and word of mouth advertising. As an independent Broker, I don’t ask for referrals, I earn referrals. When you buy any product offering the highest quality and one store offers the lowest price, and best service, you tell people about it.
Controlling expenses allows me to offer a new innovative commission scale. A commission scale that begins below many of the industry commission scales. The variable rate commission looks at all the aspects of the property you are selling. Location, market conditions, improvements, type of property, your motivation, cooperation, marketing costs, and other factors. At Crossroads Real Estate, we will look at each new listing the way Real Estate should work. The property as well as the owner are unique. No more cookie cutter, one size fits all approach.
The same is true for buyers. Having my own business allows me to experiment and refine search techniques. Buyers have one model home in mind, but will in the right situation expand the search to add or remove features. All I need to do is design an interface to give Buyers the opportunity to search the way they want to search for a home. Not how some software designer thinks they should search. That may take some time, trail, and error. So be patient.
I don’t plan on revolutionizing the Real Estate world. Just this little corner of the world I do business in.